The paper deals with the topic of “women’s identity” in the modern Bulgarian culture. It begins with theoretical considerations, regarding “women” and “identity” by presenting opinions of scholars such as Joan W. Scott, Denise Riley, Judith Butler. Then the author turns to the Bulgarian traditional culture as a repository of misogynist views and studies the explicit and implicit meanings of its messages. She proceeds with the representations of women in the 19th and early 20th C Bulgarian literature, written by both male and female authors. The last part of the text discusses the representation of women in contemporary Bulgarian history textbooks and shows how sexist images of women are transferred via school education in the present day Bulgarian society and culture.