Bulgarian literary critics of the 1930's century became the material basis of the article, where the analysis of the problems concentrating around certain concepts has been done. The texts in question are treated as the evidence of the new cultural identification formation in the time when Bulgaria regained its independence.
The crisis and East vs West are the key concepts here, being stable and recursive, implying, as it seems, the dilemmas of the Bulgarian elite of that period. The quandaries concerning cultural choices of the first half of the 20th century are the common denominator for those concepts, although their genesis is of a more complicated character.
The proposed use of sociological definitions as tools of analysis is caused by the character of the material in question.
The key words from genre-homogeneous texts appear in similar contexts. They become inscribed into the wide background of Bulgarian choices and searches for national values, for which European culture conditions are the natural context.